ben & jerry's
Ben & Jerry's is an American ice cream company renowned for its innovative flavors and dedication to social activism. Founded in 1978 in Burlington, Vermont, the brand emphasizes sustainability and ethical sourcing in its operations.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 aisle. how many aisles the brand plays in (saturating).
~3% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 17% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Ben & Jerry'S (full bar = 100% of the shelf), grouped by department.
The lineup
every Ben & Jerry'S product in stock, cheapest first.
