Boylan Bottling at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Boylan Bottling Company is a renowned American manufacturer of gourmet soft drinks, known for its craft sodas made with pure cane sugar.
It’s already on the shelf here, with 4 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Root Beer in Root Beer.
Pacific Market stocks root beer thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is root beer: Pacific Market stocks only 3 there, so Boylan Bottling Root Beer stands out rather than blending in.
Pacific Market merchandises 6 of the 6 categories the brand sells.
no strong clean/diet signal either way.
an established national brand with proven demand.
enters a thin root beer shelf as a point of difference.
The full runway · across 2 stores
Every category Boylan Bottling plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Boylan Bottling’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
