Burt's Bees at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Burt's Bees is a leading natural skincare brand known for its commitment to using high percentages of natural ingredients in its products.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter, replicated across all 3 stores.
Lead with Micellar Coconut & Lotus Facial Towelettes, 99% Natural Origin; All Skin Types in Facial Wipes.
Woodlands stocks facial wipes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Woodlands carries body lotion & creams in real depth, 22 SKUs against a fleet median of 4, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is facial wipes: Woodlands stocks only 2 there, so Burt's Bees Micellar Coconut & Lotus Facial Towelettes, 99% Natural Origin; All Skin Types stands out rather than blending in. Lead with the facial wipes, and position the body lotion & creams as a finishing or gift item.
Woodlands merchandises 8 of the 10 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 32/100.
enters a thin facial wipes shelf as a point of difference.
The full runway · across 3 stores
Every category Burt's Bees plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 10 SKUs. Room to widen the line.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
What to bring to expand
Burt's Bees’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
