Campbell's Ready To Serve at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Campbell's Ready To Serve: The Campbell's Company, originally founded in 1869 in Camden, New Jersey, is a prominent food and beverage manufacturer known for its wide range of products beyond its iconic soups.
Campbell's Ready To Serve isn’t on Mill Valley Market’s shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Protein Lemon Pepper Chicken Soup in Protein Drinks.
Mill Valley Market stocks protein drinks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Mill Valley Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 25/100.
maps onto categories the store already runs.
The full runway
Every category Campbell's Ready To Serve plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in protein drinks. Each dot is a product on the shelf, by its cost per fl oz (hover for which).
What to bring to land
Campbell's Ready To Serve’s SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
