Reading the shelf…
Driver's Market is a independent grocer running 1 Bay Area store.
Cha's Organics isn’t on Driver's Market’s shelf yet. The opening: 4 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Coconut Cream in Canned Coconut Milk And Cream.
Driver's Market stocks canned coconut milk and cream thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is canned coconut milk and cream: Driver's Market stocks only 6 there, so Cha's Organics Coconut Cream stands out rather than blending in.
Driver's Market merchandises 5 of the 5 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin canned coconut milk and cream shelf as a point of difference.
Every category Cha's Organics plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in canned coconut milk and cream. Each dot is a product on the shelf, by its cost per fl oz (hover for which).
Cha's Organics’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.