Chobani at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Chobani is an American food company founded in 2005, known for its Greek-style yogurt and commitment to using natural ingredients without artificial additives.
It’s already on the shelf here, with 63 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 1 new door to enter, replicated across all 6 stores.
Target merchandises 6 of the 7 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
the categories it plays in are already deep here.
The full runway · across 6 stores
Every category Chobani plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 44 of 84 SKUs. Room to widen the line.
On shelf here, but only 14 of 20 SKUs. Room to widen the line.
What to bring to expand
Chobani’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 63
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
