Columbia Gorge Organic at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 13 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter.
Lead with No Pulp Orange Juice in Orange Juice.
Falletti Foods stocks orange juice thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is orange juice: Falletti Foods stocks only 12 there, so Columbia Gorge Organic No Pulp Orange Juice stands out rather than blending in.
Falletti Foods merchandises 6 of the 6 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 55/100.
enters a thin orange juice shelf as a point of difference.
The full runway
Every category Columbia Gorge Organic plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 10 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in orange juice. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Columbia Gorge Organic (orange) sits well above the shelf.
What to bring to expand
Columbia Gorge Organic’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
