first light farms
First Light Farms is a New Zealand-based collective of farmers specializing in 100% grass-fed Wagyu beef, venison, and elk. The brand is committed to sustainable and humane farming practices, offering products that are non-GMO and free from antibiotics and added hormones. Their Wagyu beef has won multiple awards for its quality and taste. First Light Farms also offers a range of products including pasture-raised meats and whole-food supplements.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are First Light Farms (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as First Light Farms · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to First Light Farms in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full First Light Farms lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find First Light Farms online
Where to find First Light Farms · Bay Area
11 storefronts across 5 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no First Light Farms in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show First Light Farms· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with First Light Farms Pasture Raised Venison Marrow Dog Bone · its most-distributed SKU (1 door) in Dog Treats, the biggest opening. The closest open door is Andronico's Community Markets · 1 rival already on that shelf.