Haribo at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Haribo is a renowned German confectionery company, famous for its gummy candies, particularly the iconic Goldbears.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter, replicated across all 2 stores.
Lead with Liquorice Flavored Pontefract Cakes in Licorice Candy.
Berkeley Bowl stocks licorice candy thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is licorice candy: Berkeley Bowl stocks only 7 there, so HARIBO Liquorice Flavored Pontefract Cakes stands out rather than blending in.
Berkeley Bowl merchandises 6 of the 7 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
enters a thin licorice candy shelf as a point of difference.
The full runway · across 2 stores
Every category Haribo plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 42 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in licorice candy. Each dot is a product on the shelf, by its cost per oz (hover for which). Haribo (orange) sits above the shelf.
What to bring to expand
Haribo’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
