Reading the shelf…
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Heyday Canning Co. specializes in canned meals and soups that are rich in flavor and inspired by global cuisines.
Heyday Canning Co isn’t on Falletti Foods’ shelf yet. The opening: 6 categories where the shelf is already deep and the brand runs strong elsewhere.
Falletti Foods merchandises 6 of the 8 categories the brand sells.
vegan, vegetarian against the store's assortment lean.
brand excitement 80/100.
maps onto categories the store already runs.
Every category Heyday Canning Co plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Heyday Canning Co’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.