Hint at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Hint is a brand specializing in fruit-infused flavored water, offering a variety of flavors without sugar, diet sweeteners, or calories.
It’s already on the shelf here, with 12 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Mill Valley Market merchandises 3 of the 3 categories the brand sells.
vegan against the store's assortment lean.
an established national brand with proven demand.
the categories it plays in are already deep here.
The full runway
Every category Hint plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 12 of 24 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Hint’s SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
