Hop Wtr at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
HOP WTR offers a range of sparkling hop water beverages that combine the flavors of Citra, Amarillo, Mosaic, and Azacca hops with various fruit essences.
It’s already on the shelf here, with 12 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter, replicated across all 3 stores.
Woodlands merchandises 6 of the 6 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 85/100.
the categories it plays in are already deep here.
The full runway · across 3 stores
Every category Hop Wtr plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 8 SKUs. Room to widen the line.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
What to bring to expand
Hop Wtr’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
