issei
Issei offers a selection of Japanese-inspired mochi gummies that provide an alternative to traditional gummy candies. Its products are designed to appeal to adventurous snack enthusiasts and gift shoppers, featuring a variety of flavors such as Strawberry, Mango, and Yuzu in distinctive, limited edition packaging. The brand's gummies are known for their bouncy and soft texture, making them a delightful treat for those seeking something different.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
33 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Issei (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Issei · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Issei in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Issei lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Issei · Bay Area
12 storefronts across 5 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Issei in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Issei· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Issei Strawberry Mochi Gummies · its most-distributed SKU (3 doors) in Gummy Candies, the biggest opening. The closest open door is Berkeley Bowl · 3 rivals already on that shelf.
