Reading the shelf…
Koia is a brand specializing in plant-based protein and nutrition shakes, known for their smooth texture and functional ingredients. Their products are designed to provide a convenient source of protein and nutrients, catering to those seeking a plant-based diet. Koia's offerings include a variety of flavors such as chocolate, vanilla, and coffee, often featuring added caffeine for an energy boost. The brand emphasizes low sugar content and the use of non-GMO ingredients.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
26 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Koia (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Koia · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Koia in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Koia product in stock, cheapest first.












Bay Area grocers where neither the digital catalog nor our shelf photos show Koia· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Koia Protein Cacao Bean · its most-distributed SKU (12 doors) in Protein Drinks, the biggest opening. The closest open door is Gus's Community Market · 4 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 31% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
46 storefronts across 15 grocers carry it · tap a pin to open the store.
already on that shelf: owyn, slate, rebbl
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Koiathat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Coffee Drinks, Probiotic Drinks, Protein Bars
open here: Coffee Drinks, Probiotic Drinks, Protein Bars
open here: Coffee Drinks, Probiotic Drinks, Protein Bars
open here: Coffee Drinks, Probiotic Drinks, Protein Bars
open here: Coffee Drinks, Probiotic Drinks, Protein Bars
open here: Probiotic Drinks, Protein Bars
open = the store meaningfully carries that category (real depth, not a token SKU) and Koia sells it elsewhere but has no SKU here.