Koia vs Orgain · Bay Area shelf head-to-head
Koia and Orgain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerKoia is in more Bay Area grocersOrgain fields the deeper lineupOrgain sits further up the premium end
Koia
Orgain
54
brand power
66
26
products
29
4
categories
3
15
grocers
14
43.0¢
price per fl oz
34.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Koia▭ Orgain
Distribution · 30% of score63·58
carried in 15 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Koia
only Orgain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Koia · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Koia · Orgain
