Reading the shelf…
Community Market CA is a independent grocer running 1 Bay Area store.
Lale is a grocery brand specializing in prepared meals and pies, offering a variety of ready-to-eat options.
It’s already on the shelf here, with 6 SKUs across 5 categories. The growth is depth and breadth: .
Community Market CA merchandises 5 of the 7 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 40/100.
maps onto categories the store already runs.
Every category Lale plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (2/2 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Where it would price in pudding snacks. Each dot is a product on the shelf, by its cost per oz (hover for which).
Lale’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.