Reading the shelf…
Late July Snacks is an American company that specializes in organic and non-GMO snack foods, offering a variety of products including tortilla chips, popcorn, and salsas. Founded in 2003, the brand emphasizes high-quality ingredients and caters to various dietary preferences, including gluten-free and vegan options.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
46 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Late July Snacks (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Late July Snacks · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Late July Snacks in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Late July Snacks product in stock, cheapest first.


























Bay Area grocers where neither the digital catalog nor our shelf photos show Late July Snacks· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Late July Blue Corn Dippers Organic Tortilla Chips, 7.4 Oz Bag · its most-distributed SKU (1 door) in Potato Chips, the biggest opening. The closest open door is Target · 4 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 27% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
37 storefronts across 17 grocers carry it · tap a pin to open the store.
already on that shelf: tostitos, siete, doritos
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Late July Snacksthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Potato Chips, Salsas
open here: Potato Chips, Salsas
open here: Potato Chips, Salsas
open here: Potato Chips, Salsas
open here: Potato Chips, Salsas
open here: Potato Chips, Salsas
open = the store meaningfully carries that category (real depth, not a token SKU) and Late July Snacks sells it elsewhere but has no SKU here.