Made In Nature at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Made in Nature is a brand that specializes in organic dried fruits and snacks.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Fig'n'Oats Blueberry, Real Fruit and Whole Grain Oat Bars in Fruit Bars.
Pacific Market stocks fruit bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is fruit bars: Pacific Market stocks only 9 there, so Made In Nature Fig'n'Oats Blueberry, Real Fruit and Whole Grain Oat Bars stands out rather than blending in.
Pacific Market merchandises 1 of the 10 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin fruit bars shelf as a point of difference.
The full runway · across 2 stores
Every category Made In Nature plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in fruit bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Made In Nature (orange) sits well above the shelf.
What to bring to expand
Made In Nature’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
