Made In Nature at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Made in Nature is a brand that specializes in organic dried fruits and snacks.
Made In Nature isn’t on Target’s shelf yet in any of its 6 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Fig'n'Oats Blueberry, Real Fruit and Whole Grain Oat Bars in Fruit Bars.
Target stocks fruit bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is fruit bars: Target stocks only 10 there, so Made In Nature Fig'n'Oats Blueberry, Real Fruit and Whole Grain Oat Bars stands out rather than blending in.
Target merchandises 4 of the 10 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 55/100.
enters a thin fruit bars shelf as a point of difference.
The full runway · across 6 stores
Every category Made In Nature plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
What to bring to land
Made In Nature’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
