Malk at Whole Foods Market
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
MALK is a plant-based milk brand known for its commitment to using simple, organic ingredients without additives like gums, oils, or fillers.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter, replicated across all 10 stores.
Lead with Almond Milk, Unsweetened in Almond Milk.
Whole Foods Market stocks almond milk thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 15 other Bay Area grocers.
Whole Foods Market merchandises 3 of the 8 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 80/100.
maps onto categories the store already runs.
The full runway · across 10 stores
Every category Malk plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 9 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Malk’s SKUs Whole Foods Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
