Marin French Cheese Co. at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Marin French Cheese Co. is the oldest continuously operating cheese manufacturer in the U.S., established in 1865.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 4 new doors to enter.
Lead with Petite Suprême Extra Crème Brie in Brie.
Driver's Market stocks brie thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
The more differentiated opening is brie: Driver's Market stocks only 4 there, so Marin French Cheese Co. Petite Suprême Extra Crème Brie stands out rather than blending in.
Driver's Market merchandises 7 of the 10 categories the brand sells.
organic against the store's assortment lean.
brand excitement 55/100.
enters a thin brie shelf as a point of difference.
The full runway
Every category Marin French Cheese Co. plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 12 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in brie. Each dot is a product on the shelf, by its cost per oz (hover for which). Marin French Cheese Co. (orange) sits well above the shelf.
What to bring to expand
Marin French Cheese Co.’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
