Reading the shelf…
Marin French Cheese Co. is the oldest continuously operating cheese manufacturer in the U.S., established in 1865. Based in Petaluma, California, the company specializes in artisan, soft-ripened cheeses that combine traditional French techniques with the unique terroir of Northern California.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 19 of 24 Bay Area grocers. how many stores stock the brand.
30 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 10 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Marin French Cheese Co. (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Marin French Cheese Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Marin French Cheese Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Marin French Cheese Co. lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.












Bay Area stores already carrying Marin French Cheese Co.that meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Asiago, Cheese Blend, Gruyère · +4 more
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 70% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
48 storefronts across 19 grocers carry it · tap a pin to open the store.
open here: Cheese Blend, Gruyère, Other Cheese · +3 more
open = the store meaningfully carries that category (real depth, not a token SKU) and Marin French Cheese Co. sells it elsewhere but has no SKU here.