Marin French Cheese Co. vs Belgioioso · Bay Area shelf head-to-head
Marin French Cheese Co. and Belgioioso, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Belgioioso carries more Brand PowerMarin French Cheese Co. is in more Bay Area grocersBelgioioso fields the deeper lineupMarin French Cheese Co. sits further up the premium end
Marin French Cheese Co.
Belgioioso
49
brand power
54
30
products
59
2
categories
2
10
subcategories
13
19
grocers
18
$1.96
price per oz
84.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Marin French Cheese Co.▭ Belgioioso
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marin French Cheese Co.
only Belgioioso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Marin French Cheese Co. · Belgioioso
