Mavuno Harvest at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Mavuno Harvest is a U.S.-based brand that specializes in organic dried fruits, nuts, and fruit bites, founded in 2011 by Phil Hughes.
It’s already on the shelf here, with 7 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Organic Dried Pineapple in Dried Pineapples.
Community Market CA stocks dried pineapples thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is dried pineapples: Community Market CA stocks only 1 there, so Mavuno Harvest Organic Dried Pineapple stands out rather than blending in.
Community Market CA merchandises 8 of the 10 categories the brand sells.
non-gmo, organic, paleo against the store's assortment lean.
brand excitement 65/100.
enters a thin dried pineapples shelf as a point of difference.
The full runway
Every category Mavuno Harvest plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Mavuno Harvest’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
