Nielsen-massey at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Nielsen-Massey is a renowned brand specializing in high-quality vanilla extracts, pastes, and flavors.
Nielsen-massey isn’t on Community Market CA’s shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Madagascar Bourbon Pure Vanilla Extract in Vanilla Extract.
Community Market CA stocks vanilla extract thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is vanilla extract: Community Market CA stocks only 5 there, so Nielsen-Massey Madagascar Bourbon Pure Vanilla Extract stands out rather than blending in.
Community Market CA merchandises 4 of the 5 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 55/100.
enters a thin vanilla extract shelf as a point of difference.
The full runway
Every category Nielsen-massey plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in vanilla extract. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Nielsen-massey (orange) sits well above the shelf.
What to bring to land
Nielsen-massey’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
