old bay®
Old Bay® runs 4 products across 3 categories, stocked in 14 of 24 Bay Area grocers. Its biggest footprint is seasonings, at 3% of the shelf. A niche presence · Brand Power 34/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 14 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Old Bay® (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Old Bay® · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Old Bay® in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Old Bay® product in stock, cheapest first.
Sold at
Where to find Old Bay® · Bay Area
Opportunities
Grow where it's already stocked
Bay Area stores already carrying Old Bay®that meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
