Old Bay® vs Mccormick · Bay Area shelf head-to-head
Old Bay® and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerOld Bay® is in more Bay Area grocersMccormick fields the deeper lineupMccormick sits further up the premium end
Old Bay®
Mccormick
30
brand power
66
4
products
209
3
categories
16
3
subcategories
60
14
grocers
13
$1.57
price per oz
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Bay®▭ Mccormick
Distribution · 30% of score58·54
O
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Bay®
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Old Bay® · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Bay® · Mccormick