Reading the shelf…
Philadelphia is a renowned brand specializing in cream cheese products, known for its rich and creamy texture. Established in 1872, it is one of the best-selling cream cheese brands globally, offering a variety of flavors and spreads. The brand is owned by Kraft Heinz and Mondelēz International, and it emphasizes using fresh milk and real cream in its products.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Philadelphia (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Philadelphia · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Philadelphia in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Philadelphia product in stock, cheapest first.






















Bay Area grocers where neither the digital catalog nor our shelf photos show Philadelphia· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Philadelphia Original Cream Cheese Spread · its most-distributed SKU (13 doors) in Cream Cheese, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 2 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 25% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
43 storefronts across 15 grocers carry it · tap a pin to open the store.
already on that shelf: sierra nevada cheese co., green valley creamery
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Philadelphiathat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cake Frosting, Cheesecake
open here: Cake Frosting, Cheesecake
open here: Cake Frosting, Cheesecake
open here: Cake Frosting, Cheesecake
open here: Cake Frosting, Cheesecake
open here: Cake Frosting, Cheesecake
open = the store meaningfully carries that category (real depth, not a token SKU) and Philadelphia sells it elsewhere but has no SKU here.