Philadelphia vs Tillamook · Bay Area shelf head-to-head
Philadelphia and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersTillamook fields the deeper lineup
Philadelphia
Tillamook
45
brand power
67
22
products
127
3
categories
6
3
subcategories
21
15
grocers
20
87.4¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Philadelphia▭ Tillamook
Distribution · 30% of score63·83
P
carried in 15 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Philadelphia · Tillamook
