Reading the shelf…
Pure Indian Foods offers a selection of certified organic products that emphasize traditional ingredients and flavors. Its range includes Ayurvedic herbal jams, chutneys, whole spices, and oils, all crafted with organic components. The brand is committed to preserving traditional recipes and supporting sustainable practices by using organic ingredients and advocating for the protection of endangered medicinal plants.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
219 products in the catalog. how deep the product line is (saturating).
spans 9 categories · 11 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Pure Indian Foods (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Pure Indian Foods · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Pure Indian Foods in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Pure Indian Foods lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.



































1 storefront across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Pure Indian Foods· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pure Indian Foods Kala Namak Fine Black Salt · its most-distributed SKU (1 door) in Salts, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 49% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: lundberg family farms, tasty bite, eden foods
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.