Pure Indian Foods vs Mccormick · Bay Area shelf head-to-head
Pure Indian Foods and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersPure Indian Foods fields the deeper lineup
Pure Indian Foods
Mccormick
43
brand power
66
219
products
209
9
categories
16
11
subcategories
60
1
grocers
13
$3.84
price per oz
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Indian Foods▭ Mccormick
Distribution · 30% of score4·54
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 5 SKUs
only Pure Indian Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pure Indian Foods · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Indian Foods · Mccormick