Pure Indian Foods vs Tasty Bite · Bay Area shelf head-to-head
Pure Indian Foods and Tasty Bite, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tasty Bite carries more Brand PowerTasty Bite is in more Bay Area grocersPure Indian Foods fields the deeper lineupPure Indian Foods sits further up the premium end
Pure Indian Foods
Tasty Bite
43
brand power
51
219
products
35
9
categories
4
11
subcategories
6
1
grocers
16
$3.84
price per oz
58.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Indian Foods▭ Tasty Bite
Distribution · 30% of score4·67
T
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pure Indian Foods
only Tasty Bite
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pure Indian Foods · 0
no exclusive doors — everywhere Pure Indian Foods is, Tasty Bite is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Indian Foods · Tasty Bite
