Pure Indian Foods vs Eden Foods · Bay Area shelf head-to-head
Pure Indian Foods and Eden Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersPure Indian Foods fields the deeper lineupEden Foods sits further up the premium end
Pure Indian Foods
Eden Foods
43
brand power
62
219
products
78
9
categories
32
1
grocers
15
$3.84
price per oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pure Indian Foods▭ Eden Foods
Distribution · 30% of score4·63
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Oils1 vs 2 SKUs
only Pure Indian Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pure Indian Foods · 0
no exclusive doors — everywhere Pure Indian Foods is, Eden Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pure Indian Foods · Eden Foods
