Purely Elizabeth at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Purely Elizabeth is a natural and organic food company that focuses on nutrient-rich breakfast and snack products.
It’s already on the shelf here, with 5 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen, replicated across all 2 stores.
Lead with Original Ancient Grain Granola, Organic in Granola.
Pacific Market stocks granola thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 15 other Bay Area grocers.
The more differentiated opening is granola: Pacific Market stocks only 6 there, so Purely Elizabeth Original Ancient Grain Granola, Organic stands out rather than blending in.
Pacific Market merchandises 3 of the 7 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 75/100.
enters a thin granola shelf as a point of difference.
The full runway · across 2 stores
Every category Purely Elizabeth plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 13 SKUs. Room to widen the line.
On shelf here, but only 1 of 26 SKUs. Room to widen the line.
What to bring to expand
Purely Elizabeth’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
