Reading the shelf…
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Sconehenge Bakery & Café is an employee-owned establishment in Berkeley, California, known for its traditional English-style tea scones and a variety of baked goods.
It’s already on the shelf here, with 12 SKUs across 5 categories. The growth is depth and breadth: 3 new doors to enter.
United Markets merchandises 8 of the 8 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
the categories it plays in are already deep here.
Every category Sconehenge Bakery plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
Sconehenge Bakery’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (6/6 SKUs).
Fully stocked here (3/3 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
