Siggi's at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Siggi's is a brand that specializes in Icelandic-style yogurt, known as skyr, which is thick, creamy, and high in protein.
It’s already on the shelf here, with 9 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Reduced Fat Yogurt Pouches, Strawberry Banana, 3.5 oz. Each, 4 Ct in Yogurt Tubes & Pouches.
Falletti Foods stocks yogurt tubes & pouches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is yogurt tubes & pouches: Falletti Foods stocks only 1 there, so Siggi's Reduced Fat Yogurt Pouches, Strawberry Banana, 3.5 oz. Each, 4 Ct stands out rather than blending in.
Falletti Foods merchandises 4 of the 5 categories the brand sells.
keto, non-gmo against the store's assortment lean.
brand excitement 54/100.
enters a thin yogurt tubes & pouches shelf as a point of difference.
The full runway
Every category Siggi's plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 39 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Siggi's’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
