Siggi's at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Siggi's is a brand that specializes in Icelandic-style yogurt, known as skyr, which is thick, creamy, and high in protein.
It’s already on the shelf here, with 16 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen, replicated across all 3 stores.
Lead with Reduced Fat Protein Pack, Strawberry Acai, 4.5 oz. Yogurt Pouch in Yogurt Tubes & Pouches.
Woodlands stocks yogurt tubes & pouches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Woodlands carries greek & icelandic yogurt in real depth, 76 SKUs against a fleet median of 36, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is yogurt tubes & pouches: Woodlands stocks only 6 there, so Siggi's Reduced Fat Protein Pack, Strawberry Acai, 4.5 oz. Yogurt Pouch stands out rather than blending in. Lead with the yogurt tubes & pouches, and position the greek & icelandic yogurt as a finishing or gift item.
Woodlands merchandises 4 of the 5 categories the brand sells.
keto, non-gmo against the store's assortment lean.
brand excitement 54/100.
enters a thin yogurt tubes & pouches shelf as a point of difference.
The full runway · across 3 stores
Every category Siggi's plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 11 of 39 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in yogurt tubes & pouches. Each dot is a product on the shelf, by its cost per oz (hover for which). Siggi's (orange) sits in line with the shelf.
What to bring to expand
Siggi's’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
