Smucker's at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Smucker's is a well-known brand specializing in a variety of spreads and sandwiches.
It’s already on the shelf here, with 10 SKUs across 5 categories. The growth is depth and breadth: 5 categories to widen.
Lead with Uncrustables Chocolate Flavored Hazelnut Spread Sandwich in Frozen Pockets And Sandwiches.
Fairfax Market stocks frozen pockets and sandwiches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is frozen pockets and sandwiches: Fairfax Market stocks only 2 there, so Smucker's Uncrustables Chocolate Flavored Hazelnut Spread Sandwich stands out rather than blending in.
Fairfax Market merchandises 7 of the 7 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
enters a thin frozen pockets and sandwiches shelf as a point of difference.
The full runway
Every category Smucker's plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 9 SKUs. Room to widen the line.
On shelf here, but only 2 of 15 SKUs. Room to widen the line.
What to bring to expand
Smucker's’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
