So Delicious at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
So Delicious is a brand specializing in dairy-free food and beverages, offering a wide range of products including frozen desserts, yogurt alternatives, creamers, and beverages.
It’s already on the shelf here, with 27 SKUs across 5 categories. The growth is depth and breadth: 5 categories to widen.
Lead with Dairy Free CocoWhip Coconut Whipped Topping in Frozen Dessert Toppings.
Sprouts Farmers Market stocks frozen dessert toppings thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is frozen dessert toppings: Sprouts Farmers Market stocks only 2 there, so So Delicious Dairy Free CocoWhip Coconut Whipped Topping stands out rather than blending in.
Sprouts Farmers Market merchandises 5 of the 7 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin frozen dessert toppings shelf as a point of difference.
The full runway
Every category So Delicious plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 12 of 25 SKUs. Room to widen the line.
On shelf here, but only 7 of 12 SKUs. Room to widen the line.
What to bring to expand
So Delicious’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 27
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
