Spindrift at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Spindrift is an American beverage company known for its sparkling water and flavored sodas made with real squeezed fruit.
It’s already on the shelf here, with 23 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Sprouts Farmers Market merchandises 7 of the 7 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway
Every category Spindrift plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 11 of 52 SKUs. Room to widen the line.
On shelf here, but only 4 of 8 SKUs. Room to widen the line.
What to bring to expand
Spindrift’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
