Stahlbush Island Farms at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Stahlbush Island Farms is a family-owned agricultural enterprise based in Corvallis, Oregon, specializing in the cultivation and processing of frozen fruits, vegetables, grains, and…
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter.
Lead with Cut Spinach in Frozen Spinach.
Mill Valley Market stocks frozen spinach thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is frozen spinach: Mill Valley Market stocks only 6 there, so Stahlbush Island Farms Cut Spinach stands out rather than blending in.
Mill Valley Market merchandises 10 of the 13 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
enters a thin frozen spinach shelf as a point of difference.
The full runway
Every category Stahlbush Island Farms plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in frozen spinach. Each dot is a product on the shelf, by its cost per oz (hover for which). Stahlbush Island Farms (orange) sits in line with the shelf.
What to bring to expand
Stahlbush Island Farms’ SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
