Strianese at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Strianese is a brand specializing in high-quality canned tomatoes and beans, known for its authentic Italian products. The brand offers a range of canned tomatoes, including D.O.P.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 2 new doors to enter.
Lead with Brown Beans in Other Canned Beans.
United Markets stocks other canned beans thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
United Markets carries canned whole tomatoes in real depth, 19 SKUs against a fleet median of 6, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other canned beans: United Markets stocks only 10 there, so STRIANESE Brown Beans stands out rather than blending in. Lead with the other canned beans, and position the canned whole tomatoes as a finishing or gift item.
United Markets merchandises 5 of the 5 categories the brand sells.
organic against the store's assortment lean.
brand excitement 45/100.
enters a thin other canned beans shelf as a point of difference.
The full runway
Every category Strianese plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in other canned beans. Each dot is a product on the shelf, by its cost per oz (hover for which). Strianese (orange) sits below the shelf.
What to bring to expand
Strianese’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
