Sunset Brands at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Sunset Brands is a prominent producer of greenhouse-grown tomatoes and other vegetables, known for their focus on flavor and quality.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 2 new doors to enter.
Mill Valley Market merchandises 6 of the 11 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 35/100.
maps onto categories the store already runs.
The full runway
Every category Sunset Brands plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Sunset Brands’ SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
