Tasty Bite at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Tasty Bite is a brand that specializes in ready-to-eat Indian and pan-Asian food products, founded in 1985 and headquartered in Pune, India, with operations in Stamford, Connecticut, USA.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 4 new doors to enter.
Lead with Organic Madras Lentils in Shelf Stable Prepared Meals.
Fairfax Market stocks shelf stable prepared meals thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is shelf stable prepared meals: Fairfax Market stocks only 7 there, so Tasty Bite Organic Madras Lentils stands out rather than blending in.
Fairfax Market merchandises 6 of the 6 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin shelf stable prepared meals shelf as a point of difference.
The full runway
Every category Tasty Bite plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 26 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in shelf stable prepared meals. Each dot is a product on the shelf, by its cost per oz (hover for which). Tasty Bite (orange) sits above the shelf.
What to bring to expand
Tasty Bite’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
