Tasty Bite at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Tasty Bite is a brand that specializes in ready-to-eat Indian and pan-Asian food products, founded in 1985 and headquartered in Pune, India, with operations in Stamford, Connecticut, USA.
It’s already on the shelf here, with 9 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 2 new doors to enter.
Lead with Butter Chicken Simmer Sauce in Curry Sauces.
United Markets stocks curry sauces thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries boxed grain meal & sides in real depth, 53 SKUs against a fleet median of 14, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is curry sauces: United Markets stocks only 7 there, so Tasty Bite Butter Chicken Simmer Sauce stands out rather than blending in. Lead with the curry sauces, and position the boxed grain meal & sides as a finishing or gift item.
United Markets merchandises 6 of the 6 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin curry sauces shelf as a point of difference.
The full runway
Every category Tasty Bite plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 26 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in curry sauces. Each dot is a product on the shelf, by its cost per oz (hover for which). Tasty Bite (orange) sits below the shelf.
What to bring to expand
Tasty Bite’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
