The Daily Crave at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
The Daily Crave is a snack brand specializing in a variety of chips and crunchy snacks made from wholesome ingredients.
The Daily Crave isn’t on Target’s shelf yet in any of its 6 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Original Cinnamon Beyond Churros in Other Snacks.
Target stocks other snacks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Target carries potato chips in real depth, 141 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other snacks: Target stocks only 3 there, so The Daily Crave Original Cinnamon Beyond Churros stands out rather than blending in. Lead with the other snacks, and position the potato chips as a finishing or gift item.
Target merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 60/100.
enters a thin other snacks shelf as a point of difference.
The full runway · across 6 stores
Every category The Daily Crave plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
The Daily Crave’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
