Three Little Pigs at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Three Little Pigs offers a curated selection of artisanal products crafted with care and quality ingredients.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 5 new doors to enter.
Lead with Organic Mousse aux Cèpes in Pates And Meat Spreads.
United Markets stocks pates and meat spreads thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
United Markets carries pickles in real depth, 52 SKUs against a fleet median of 15.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is pates and meat spreads: United Markets stocks only 9 there, so Three Little Pigs Organic Mousse aux Cèpes stands out rather than blending in. Lead with the pates and meat spreads, and position the pickles as a finishing or gift item.
United Markets merchandises 7 of the 7 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
enters a thin pates and meat spreads shelf as a point of difference.
The full runway
Every category Three Little Pigs plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 8 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in pates and meat spreads. Each dot is a product on the shelf, by its cost per oz (hover for which). Three Little Pigs (orange) sits well above the shelf.
What to bring to expand
Three Little Pigs’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
