Vita Coco at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Vita Coco is a brand specializing in coconut-based beverages and products.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 2 new doors to enter.
Community Market CA merchandises 3 of the 3 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway
Every category Vita Coco plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in coconut water. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Vita Coco (orange) sits in line with the shelf.
What to bring to expand
Vita Coco’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
