Reading the shelf…
Wynn's Kitchen offers a range of sauces and spice mixes that bring the essence of Vietnamese cuisine to home kitchens. With a focus on natural ingredients, the brand provides products such as an artisanal pho spice mix, a traditional fish sauce, and a variety of sauces that are free from added sugars and artificial preservatives, catering to diverse dietary preferences. From the depth of fish sauce to the vibrant flavors of lemongrass and chili, Wynn's Kitchen enables the creation of authentic and flavorful meals.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
8 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Wynn's Kitchen (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Wynn's Kitchen · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Wynn's Kitchen in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Wynn's Kitchen lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
7 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Wynn's Kitchen· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Wynn's Kitchen Keto Saté Asian Chili Sauce · its most-distributed SKU (2 doors) in Chili Sauces, the biggest opening. The closest open door is Pacific Market · 3 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 87% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: the ginger people, house of tsang, san-j
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Wynn's Kitchenthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Wynn's Kitchen sells it elsewhere but has no SKU here.