Wynn's Kitchen vs The Ginger People · Bay Area shelf head-to-head
Wynn's Kitchen and The Ginger People, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People carries more Brand PowerThe Ginger People is in more Bay Area grocersThe Ginger People fields the deeper lineupWynn's Kitchen sits further up the premium end
Wynn's Kitchen
The Ginger People
19
brand power
61
8
products
30
1
categories
9
3
subcategories
14
2
grocers
19
$1.61
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wynn's Kitchen▭ The Ginger People
Distribution · 30% of score8·79
W
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wynn's Kitchen
no top category The Ginger People doesn’t also play in.
only The Ginger People
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wynn's Kitchen · 0
no exclusive doors — everywhere Wynn's Kitchen is, The Ginger People is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wynn's Kitchen · The Ginger People